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Bajaj’s Upcoming E-Scooter will compete with Ola Electric?

In 2023, the electric vehicle market in India has witnessed significant growth. Major companies have been introducing electric scooters to cater to the increasing demand. Bajaj Auto, a legacy automaker in the two-wheeler industry, had a rough start but is now showing a significant electric mobility growth rate with its Chetak series. After the successful launch of the 2024 Chetak Urbane, Bajaj is now set to update the Chetak Premium variant. This article will delve into the expected updates and improvements in the upcoming Chetak Premium and how it may compete with Ola Electric.

Design: A Blend of Retro and Modern

Like the 2024 Chetak Urbane, the updated Chetak Premium is expected to retain its distinctive design. The Chetak Premium exudes a unique charm with:

  • Round LED headlight
  • Curvy side panels
  • retro theme.

Bajaj Auto is unlikely to alter the single-piece seat and curved fenders, which have become synonymous with the Chetak series. However, it is expected that Bajaj may introduce new paint schemes to enhance the visual appeal of the 2024 Chetak Premium.

Enhanced Features for a Connected Experience

One area where the 2024 Chetak Premium is expected to receive notable updates is in its features. Bajaj Auto will likely equip the scooter with a larger digital console, offering a more comprehensive display for riders. Additionally, the Chetak Premium may have:

  • Smartphone connectivity
  • navigation LED illumination
  • ride modes
  • reverse mode
  • geofencing
  • vehicle tracking
  • CBS.

Reliable Hardware for Optimum Performance

The Chetak series has been known for its reliable hardware, and the updated Chetak Premium is expected to maintain this reputation. Equipped with a monoshock at both ends and a single-disc brake setup with alloy wheels, the Chetak Premium offers a balanced and comfortable ride quality. The braking performance of the scooter is commendable, making it a safe choice for riders. Bajaj Auto is anticipated to retain this hardware setup for the 2024 Chetak Premium, ensuring consistency in performance and reliability.

Extended Range and Improved Speed

As electric vehicles continue to evolve, range anxiety remains a concern for potential buyers. To address this, Bajaj Auto will likely incorporate a larger battery in the Chetak Premium, offering an improved range compared to its predecessor. The current Chetak Premium has a 2.9kWh battery and a 3.8kW motor, providing a speed of 63kmph and a maximum range of 107km. With the introduction of a larger battery pack and a slightly tweaked motor, the updated Chetak Premium is expected to offer an even better range and potentially higher top speed.

Competitive Pricing for Value-conscious Buyers

One of the crucial factors that influence the success of any product in the market is its pricing. Bajaj Auto currently retails the Chetak Premium at Rs. 1.20 lakh (ex-showroom, Pune). Considering the expected updates and features, it is likely that the updated models will come with a price hike. However, Bajaj Auto will strive to balance offering enhanced features and maintaining a competitive price point. The Chetak Premium’s pricing will play a significant role in its competition with Ola Electric and other electric scooter manufacturers in the Indian market.

How Bajaj Chetak will Compete with Ola S1:

Feature

Bajaj Chetak Pro (estimated)

Ola S1

Price

Rs. 1.15 lakh (Urbane) – Rs. 1.25 lakh (Premium)

Rs. 89,999 (S1) – Rs. 1.39 lakh (S1 Pro)

Range

127 km

95 km (S1) – 181 km (S1 Pro)

Top Speed

73 kmph

90 kmph (S1) – 115 kmph (S1 Pro)

Battery

3.2 kWh

2.96 kWh (S1) – 3.97 kWh (S1 Pro)

Motor Power

3.9 kW

2.9 kW (S1) – 8.5 kW (S1 Pro)

Features

TFT screen with navigation & TPMS, new colours & design

Touchscreen with voice control, cruise control, mobile app connectivity, multiple colour options

Here’s a breakdown of the strengths of each scooter:

Bajaj Chetak Pro:

Longer range: The Chetak Pro boasts a significantly higher range than the Ola S1, making it ideal for longer commutes or weekend getaways.

More affordable: The base variant of the Chetak Pro is more affordable than both the Ola S1 variants.

Comfortable ride: Bajaj scooters are known for their comfortable ride, and the Chetak Pro is expected to be no different.

Ola S1:

Higher top speed: The Ola S1 offers a higher top speed for those who enjoy a sportier ride.

More features: The Ola S1 comes with a wider range of features, including a touchscreen with voice control, cruise control, and mobile app connectivity.

Multiple variant options: The Ola S1 offers two variants with different ranges and power outputs, giving you more choice.

Overall:

If budget and range are your priorities, the Bajaj Chetak Pro could be the better choice.

If you prefer a sportier ride with more features, the Ola S1 might be a better fit.

Ultimately, the best choice for you will depend on your individual needs and preferences. Consider factors like your budget, riding style, and typical journey lengths to make an informed decision.s

Conclusion: Bajaj’s Electric Scooter Evolution

The Chetak series has marked Bajaj Auto’s foray into the electric vehicle segment. With the upcoming update to the Chetak Premium variant, Bajaj aims to offer an even more enticing option to electric scooter enthusiasts. From its distinctive design to integrating advanced features, the Chetak Premium is poised to compete with other prominent players in the market, including Ola Electric. With a focus on performance, range, and pricing, Bajaj Auto is positioning itself as a strong contender in the electric mobility space. As the Indian electric scooter market continues to grow, consumers can expect exciting developments and fierce competition among manufacturers, ultimately leading to a broader range of options for eco-conscious riders.