Ola S1X Price Dropped How it Now Competes With Ather 450S
H. Karan Kumar
Updated on Sept 19, 2023 | 6 min read
Ola Electric has sparked a new wave in the Indian electric vehicle (EV) market with a significant price cut for its latest offering, the Ola S1X. This strategic move targets the popular Ather 450S and other contenders, making the S1X a more attractive option for budget-conscious EV enthusiasts.
Price Cuts and Increased Competition:
Previously, the S1X’s price range (INR 79,999 – INR 109,999) positioned it slightly above the Ather 450S. However, the recent price revision brings the S1X down to INR 69,999 (for the 2 kWh variant), directly competing with the Ather’s price point. This aggressive pricing strategy aims to capture a larger market share and accelerate EV adoption in India.
Beyond Price: Performance Comparison
While price is a crucial factor, consumers also consider performance and features. Here’s a closer look at how the Ola S1X and Ather 450S stack up:
- Battery and Range: Both scooters offer multiple battery options. The S1X boasts a 2 kWh, 3 kWh, and 4 kWh variants, translating to a range of up to 85 km, 105 km, and 130 km, respectively. The Ather 450S offers a single battery option with a claimed range of 85 km.
- Power and Speed: The S1X packs a punch with a 6 kW motor, offering a 0-40 km/h acceleration in 3.3 seconds (for the 4 kWh and 3 kWh variants). The Ather 450S, while no slouch, offers a 0-40 km/h acceleration in 3.9 seconds. The top speed of the S1X reaches 90 km/h (4 kWh and 3 kWh variants), while the Ather 450S reaches 85 km/h.
- Features: Both scooters boast a modern design and tech-focused features. The S1X has a digital instrument cluster, keyless start, and mobile connectivity. The Ather 450S offers similar features and an additional advantage of a dedicated Ather Grid charging network.
Ather 450S vs Ola S1 X Comparison:
Feature | Ather 450S | Ola S1X |
Price (Ex-showroom Delhi) | Starts at ₹97,547 | Starts at ₹69,999 (2 kWh) |
Battery Options | Single | 2 kWh, 3 kWh, 4 kWh |
Range (claimed) | 85 km | Up to 85 km (2 kWh), 105 km (3 kWh), 130 km (4 kWh) |
Power | 5.4 kW | 6 kW |
Acceleration (0-40 km/h) | 3.9 seconds | 3.3 seconds (4 kWh & 3 kWh), 4.1 seconds (2 kWh) |
Top Speed | 85 km/h | 90 km/h (4 kWh & 3 kWh), 85 km/h (2 kWh) |
Features | Digital instrument cluster, keyless start, mobile connectivity, Ather Grid charging network | Digital instrument cluster, keyless start, mobile connectivity |
Service Network | Existing network | Expanding network (promised by Ola Electric) |
The Choice for You:
The ideal choice depends on your individual needs and priorities. The Ather 450S might be a better fit if the range is your top concern. However, if you prioritize affordability, power, and a more comprehensive range of battery options, the S1X is a compelling proposition. The S1X’s recent price cut makes it a serious contender, and its extensive service network expansion plans (promised by Ola Electric) could further enhance its appeal.
Ola Electric’s Expanding Footprint:
Ola Electric’s commitment to growth is evident in its plans to expand its service network by 50%, reaching around 600 centres across India. This increased accessibility will likely improve customer confidence and after-sales service satisfaction. Additionally, Ola Electric reaching the registration milestone of 5 lakh units showcases its dominant position in the Indian electric two-wheeler market.
The Road Ahead for Electric Scooters:
Ola Electric’s aggressive pricing strategy for the S1X is likely to trigger a price war in the Indian electric scooter segment. This can benefit consumers by making EVs even more affordable and accessible. As competition intensifies, Ola Electric and Ather Energy will strive to innovate and offer superior features and service experiences to win over customers. This bodes well for the future of electric mobility in India, making EVs a more practical and attractive choice for a broader range of consumers.
