Ather Ritza Spy-shots out what to expect with it?
H. Karan Kumar
As the electric vehicle market grows, Ather Energy, a Bengaluru-based startup, is making waves with its upcoming Rizta family electric scooter. This highly anticipated e-scooter is aimed at sophisticated customers who prioritise practicality over performance. With a larger footprint, mature design language, and modern features, the Ather Rizta will significantly impact the urban mobility space. In this article, we will delve into the details of the Ather Rizta, exploring its design, features, and expected performance.
Feature | Possible Specification |
Targeted Audience | Family-oriented, practical customers |
Design | Larger footprint, mature design language |
Seat Size | Larger than Ola S1 and Honda Activa |
Luggage Capacity | Decent |
Features | LED lights, riding modes, digital instrument cluster, fast charging, smartphone connectivity |
Powertrain | New battery and electric motor setup |
Price | Around Rs. 1.25 lakh (ex-showroom) |
Collaborations With Bassi:
Ather Energy has created a buzz around the Rizta electric scooter through teasers and collaborations. The company recently joined forces with stand-up comedian Anubhav Singh Bassi to generate excitement for the upcoming launch. Bassi sits on the fully camouflaged Rizta in an Instagram post, adding a touch of humour to the anticipation. This collaboration showcases Ather Energy’s marketing prowess and the scooter’s appeal to a wide range of customers, including families.
Ather Rizta Design
The Ather Rizta is designed with a focus on sophistication and practicality. It distinguishes itself from the brand’s performance-centric 450 range of electric scooters through its conventional styling and family-oriented design. The Rizta boasts a larger footprint, providing ample space for the rider and a passenger. The seat size has been compared to segment leaders like the Ola S1 and Honda Activa, emphasising the scooter’s spaciousness. The teaser images reveal a significant amount of room left after Bassi occupies the front portion, suggesting comfortable seating for two passengers.
Features and Technology
Ather Energy has left no stone unturned regarding equipping the Rizta with modern features and technology. The scooter is expected to come with
- many bells and whistles
- including LED lights
- riding modes
- a fully digital instrument cluster
- fast charging capabilities
- smartphone connectivity
These features enhance the riding experience and cater to tech-savvy urban customers who value convenience and connectivity.
Powertrain and Performance
While specific details about the powertrain of the Ather Rizta remain under wraps, it is expected to feature a new battery and electric motor setup. Although the emphasis is not on raw performance, the Rizta will undoubtedly offer sufficient power for urban commuting. The scooter will likely compete with popular models like the TVS iQube and Bajaj Chetak Premium in the Indian market. With advancements in electric vehicle technology, the Ather Rizta is expected to deliver an efficient and enjoyable riding experience.
Ather Rizta Price and Availability
As for pricing, the Ather Rizta is estimated to be priced at around Rs. 1.25 lakh (ex-showroom). This competitive pricing puts it in direct competition with other premium electric scooters. Ather Energy has a reputation for offering high-quality products at a reasonable price point, making the Rizta an attractive option for customers looking to embrace electric mobility without breaking the bank. The scooter is slated for its debut at Ather Energy’s Community Day in the coming months, further fueling the anticipation among enthusiasts.
Conclusion
The Ather Rizta family electric scooter holds immense promise for the Indian electric vehicle market. Its focus on practicality, spaciousness, and sophisticated design positions it as an ideal choice for urban customers seeking a reliable and comfortable mode of transportation. With Ather Energy’s track record of delivering innovative and high-performance electric scooters, the Rizta is poised to significantly impact and contribute to the ongoing shift towards sustainable mobility. Keep an eye out for the official launch of the Ather Rizta, as it promises to redefine the urban commuting experience.
